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How to promote your website

2 February 2012

Don’t just assume that people will know your business has a website, especially if you have a small business.  As a website owner there are a number of ways in which you can promote web traffic and sales.

Most individuals have a Facebook page, and in some cases a Twitter account. Make sure that you mention your business website address every now and again on your wall or in your tweets to friends and family. (Don’t register a Facebook or Twitter account solely for your business unless you intend to manage it properly.

Another great way to spread the word is to sign up with LinkedIn. It is similar to Facebook in the sense that you have a wall where activities are posted, but the purpose here is to connect as a business individual with other business individuals. You will not use this to post a picture of your kitten. Call it virtual networking. Here you can look up old colleagues or friends working for other companies. Complete your profile and ensure that you list your website address and other contact details.

As a business owner you have to constantly ask yourself – am I doing everything I can to market my business?

Your company stationery, whether it be a business card, an invoice, or till slip, should have your website address clearly printed on it. Ensure that you include your website address with e-mails that you send out.

If you have products that are packaged in some form or other, be sure to print your website address and other contact details on it.

If you deliver a service, like a plumber, stick a board up outside the property where you are at work containing all your contact details and website address. In some cases it might be appropriate to attach a sticker to the back of an appliance that you repaired.

Should you decide to brand your car, again, include your website address in a large clear font for all to see. The same can be done for uniforms or employee name tags. And if you are a sole business owner, consider printing a shirt or name tag for yourself then and represent your brand.

If you have the means to advertise in a newspaper or other publication, always print your website address too.

Lastly, when you come in contact with a potential or existing client, tell them that you have a website and invite them to pay it a visit.